The BBC says that a British data analyst named Ian Anderson has won this Audi/NewScientist contest for a suborbital ride that will be arranged by Space Adventures: Man wins ride in space as a prize - BBC - May.31.07 (via Space Pragmatism). He won with a choice of radio as the best invention of all time. There is also this report, which gets suborbital and orbital mixed up. Oddly the contest site doesn't yet say anything about a winner.

Though the contest rules specify that Space Adventures will decide later which RLV builder it will employ for the flight, the articles indicate that it will be the XCOR Xerus.

[Update: I'm told by XCOR that there are some mistakes in the articles. XCOR is "working on a suborbital vehicle for passenger flights. However, Space Adventures hasn't booked any flights. If they choose to buy one from us we'll be glad to sell them one. Also, we have no public schedule."]